Introduction of Fangchenggang Hele Sports Culture Co., Ltd

Fangchenggang Hele Sports Culture Co., Ltd(Hereinafter referred to as " Hele Sports "). was established in 2017, is a "sports + tourism + health + urbanization" for the development model of enterprise, focusing on sports events and sports industry characteristics of small towns operations.

In the guidance and support of Guangxi Zhuang autonomous region sports bureau and Fangchenggang municipal government, Hele Sports is strategy-oriented by" the Belt and Road ", taking the coastal tourism as the entrance, through the construction of leisure sports and the operation of professional events, building "one body(Sports activities) two wings (health resort, coastal leisure) "industrial development system to promote China and ASEAN sports cultural exchanges and the comprehensive upgrading of the Guangxi sports industry.

China • Fangchenggang Sports Town is one of the key projects of the future of Hele Sports, and is the characteristic town where the Beibu Gulf and Pan South China Sea extremely lack of and four seasons full-time coastal sports leisure.The project is planning to use"sports events", "joy experience", "health care", "cultural and creative" four major industries as the core, while leading into coastal sports, recreation, health care, tourism services, industrial R & D, exhibition economy and other multi-industry formats, to build a small town as a platform for the carrier of the "industrial ecosystem." Through the introduction, operation and promotion of the top events,for the project into the industry core, and then driving the other industries in the rapid integration of growth, promoting the upgrading and transformation of regional industrial structure with the development of sports Industry.

Hele Sports adhere to the " field focus and the whole industry chain integration development" strategy, is committed to become a nationwide operator who operates the healthy city of the Beibu Gulf Economic Zone.

Brand Culture

1、mission

pushing the upgrading and transformation of regional economy with the development of sports Industry, Promoting the whole industry chain innovation and integration development.

2、Vision

Becoming a nationwide operator who operates the healthy city of the Beibu Gulf Economic Zone.

3、Brand personality

Beyond, sticking, cohesion, upwards.

4、Brand Positioning

Kind sports, happy health.

5、Brand Promise

To achieve the sports industry that have full area coverage, full cycle service, the whole society to participate, global cooperation, the whole community to share, build a healthy Chinese cornerstone, help to realize the sports power dream.